Services
Television & Web Series Production:
Ideation, Strategy, Sponsorship, Budgeting, Fundraising and Program Pitching (Food For The Heart AND Soul w/Chef Robert Bagley, Colameco Food Show, The Abandon & I'm Just Saying)Talent Direction & Consultation:
Creative Strategy Consultation, Licsensing, Marketing & Sponsorship Consultation. (MOJOE, MorrisonPoe, Silver Hill Management, Dill De$hane, One Hvaen Music, Sumthin Distribution, Colameco Food Show)Brand Awareness Direction:
Ideation, Development of Strategy for Brand and Talent Partnerships (Epic Media, Transforming Detroit)CASE STUDY - Transforming Detroit Campaign
Objective: Launch an online brand awareness campaign meant to create a new public face for the City of Detroit beyond Motown, the auto industry and general media portrayals. Show the proud, smiling faces of Detroiters and pull back the curtain on the groundbreaking contributions the City of Detroit has made to the United States and the world.
Strategy: Contact prominent native Detroiters from all career paths who have made great contributions to the nation. Enlist the assistance of these successful scholars, actors, musicians, athletes, doctors, scientists, fashion designers, etc. by emphasizing where they came from, the sacrifices their families made, the dedication and support of teachers/instructor/tutors/coaches and the hours of hard work they put in as youngsters in Detroit to achieve their current success.
Execution: Through social media, personal relationships, talent managers and publicists, contact a specific list of 5-10 native Detroiters (aka City of Detroit Brand Ambassadors) and ask for their participation with the effort. For those who agree, simply request they hold up their own personal camera or smartphone and record themselves saying "I Am The Spirit of Detroit" in surroundings familiar to the public such as Jemelle Hill saying it in the studio at ESPN. The Ambassador would then upload the file, email it to Mixed Greenes and be done.
Launch: Mixed Greenes will edit the videos, synchronize it to music and produce a viral Transforming Detroit Brand Awareness campaign by posting it on travel blogs, media websites, facebook pages and other on-line lifestyle destinations.
Work
- Food For The Heart AND Soul w/Chef Robert Bagley
- Colameco Food Show
- The Abandon
- MOJOE
- MorrisonPoe
Television & Web Series Production:
Ideation, Strategy, Sponsorship, Budgeting, Fundraising and Program Pitching (Food For The Heart AND Soul w/Chef Robert Bagley, Colameco Food Show, The Abandon & I'm Just Saying)Talent Direction & Consultation:
Creative Strategy Consultation, Licsensing, Marketing & Sponsorship Consultation. (MOJOE, MorrisonPoe, Silver Hill Management, Dill De$hane, One Haven Music, Sumthin Distribution, Colameco Food Show)Brand Awareness Direction:
Ideation, Development of Strategy for Brand and Talent Partnerships (Epic Media, Transforming Detroit)CASE STUDY - Transforming Detroit Campaign
Objective: Launch an online brand awareness campaign meant to create a new public face for the City of Detroit beyond Motown, the auto industry and general media portrayals. Show the proud, smiling faces of Detroiters and pull back the curtain on the groundbreaking contributions the City of Detroit has made to the United States and the world.
Strategy: Contact prominent native Detroiters from all career paths who have made great contributions to the nation. Enlist the assistance of these successful scholars, actors, musicians, athletes, doctors, scientists, fashion designers, etc. by emphasizing where they came from, the sacrifices their families made, the dedication and support of teachers/instructor/tutors/coaches and the hours of hard work they put in as youngsters in Detroit to achieve their current success.
Execution: Through social media, personal relationships, talent managers and publicists, contact a specific list of 5-10 native Detroiters (aka City of Detroit Brand Ambassadors) and ask for their participation with the effort. For those who agree, simply request they hold up their own personal camera or smartphone and record themselves saying "I Am The Spirit of Detroit" in surroundings familiar to the public such as Jemelle Hill saying it in the studio at ESPN. The Ambassador would then upload the file, email it to Mixed Greenes and be done.
Launch: Mixed Greenes will edit the videos, synchronize it to music and produce a viral Transforming Detroit Brand Awareness campaign by posting it on travel blogs, media websites, facebook pages and other on-line lifestyle destinations.
who we are
Mixed Greenes Media
Founded by Walter Greene in 2010, Mixed Greenes' clients include writer/director Keith Josef Adkins, Nile Rodgers' Sumthing Music Distribution, The City of Detroit, Colameco Real Food Show (PBS), Silver Hill Management, One Haven Music, RhoadesKill Entertainment, Epic Media Digital Marketing, Edit Beach Video Productions and recording artists Morrison Poe and MOJOE.As VP of Sales, Marketing & Business Development at Abe Mor Diamond Cutters a private B2B luxury goods brand, Walter works across all sales initiatives and marketing mediums including social media, product placement, strategic partnerships, promotions, etc.
During his time as Director of National Sales and Marketing at Market Development Company Walter created and executed strategies for Sony Music, Island Def Jam Records, Interscope Records and others with artists including Beyonce, Raphael Saadiq, Lady Gaga, Usher, Chris Brown and Keri Hilson. He has also successfully led national marketing campaigns for Fremantle Media, HBO, FOX Television, Paramount Studios and Nickelodeon among others. Walter Greene is a Detroit native and proud Michigan Wolverine #GoBlue!
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